BOOK/AUTHOR: START YOUR OWN MAIL ORDER BUSINESS by Prentice Hall Editorial
PUBLISHER: Prentice Hall Press, Paramus, NJ, Copyright 1994, First Edition, Fourth Printing
ISBN: (10) 0136030513, (13) 9-780136030515
DESCRIPTION: LIKE NEW, Looks unread/unused, No spine creases, Pages white, clean, and tight
DUST JACKET: None, As issued
BOOK SYNOPSIS: There are 2 good reasons for today’s tremendous growth in mail order businesses:
1. It works!
2. With a conservative initial investment – and a short amount of “upfront” time – it pays for itself!
No question about it – mail order has been responsible for much of the phenomenal boom in cottage industries. And with good reason. The beauty of mail order is that it is a business you can literally start in your spare time but grow into a healthy, full-time income.
The surprising thing about it, though, is that it's still a largely untapped market. People are busier than ever, in both their personal and professional lives. More and more they are turning to the "shop-by-mail" method, which is why mail order continues to be full of almost limitless potential. Small mail order companies offer a wonderful opportunity to go into business because of the low start-up costs.
This book will guide you through all the necessary steps of setting up your own profitable mail order business. It will provide a blueprint for succeeding and will offer advice on how to identify your best market, secure adequate financing, and how to be your own boss.
You will learn how to:
* Create powerful direct mail programs and catalogs
* Use the best mailing procedures
* Find your customers
* Build a product line from scratch
Keywords: Book, Soft cover, Mail order, Home base, Direct mail, Catalogs, Mailing, Financing, Finding products
